Laura Davidson is CEO and Founder of Laura Davidson Public Relations.

Stories by Laura Davidson

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Implementing the Ultimate Marketing Trifecta in Travel (Travel PR) Thu., Jul. 20, 2023 In the world of travel, where Gen Z and Millennial travelers reign supreme, speaking directly to this demographic through the trifecta of traditional PR, influencer marketing and social media marketing is a powerful way to connect with consumers across multiple angles.

•	A Brave New World for Travel PR (Travel PR) Mon., Jul. 10, 2017 Exploiting new opportunities from influencer marketing to social strategies and sponsored content.

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Strategic Alliances Boost Travel Clients’ Message (Travel PR) Wed., Jul. 20, 2016 Aligning your brand with like-minded consumer partners can build credibility for tourism destinations and hotels. When it comes to integrating those partners into PR activations, however, sometimes the best partnerships aren't always the most obvious ones.